Welcome to the first week in February! Did you see your shadow yesterday? Let's get into the top stories this week.
Of course, everyone is talking about Facebook filing for their IPO on Wednesday, seeking to raise $5 billion. Speculation is rampant about what this will mean for the company, for Mark Zuckerberg, for social media in general, for Facebook employees, etc. Mashable has thoughtfully pulled it all together for you on one handy page. Definitely worth a read.
In email-related news this week, we saw the announcement of the Domain-based Message Authentication, Reporting & Conformance group, or DMARC. DMARC is made up of representatives from email service providers, financial services companies, social media companies, and email security firms, with the purpose of developing standards to reduce the threat of deceptive emails. You can read more at www.DMARC.org.
On the social media front, a company that is getting a lot of attention suddely is Pinterest. I've been using it for a little while, and as more brands get on board, it will be very interesting to see how it evolves. The infographic below shows how much traffic Pinterest is already driving for retailers. Some users are already saying allowing commercial entities to be on Pinterest ruins the site for them. We'll see how Pinterest manages the site in the future.
Well, that's it for this week. As always, I'd love to hear your feedback on my picks and any stories you think are making waves in digital marketing.
Liz Lynch, senior marketing communications specialist,