Marketing Wrap-up: Week of January 23, 2012

Social and email seem to be the topics of the week. Here are some of our top links we have been reading and sharing.

Make sure you find out who Google thinks you are with link number 1 and share with us in the comments or in an @eDialogEurope tweet!

 

1. Who does Google think you are? Does Google accurately guess your age and gender? Slate Blog

2. Ever wondered how people target you on Twitter? This should explain ->The anatomy of a tweet The Economist

3. That’s a lot of ‘things’… 25 things email marketers must avoid in 2012 ClickZ

4. The latest in EU Data Protection Legislation: Marketing industry warns EU lawmakers to avoid making Data Protection Regulation ‘anti-business’ DMA

5. Some good reminders: Nine ways to dramatically reduce email unsubscribe rates HubSpot

6. The battle of the sexes continues: The mobile male ClickZ

7. A cool Infographic to show social business and the growth of shared value #eBay MyCustomer

8. Gmail closes in on Hotmail with 350M active users TNW

9. Email subscription patterns for fashion retailers [Infographic] The Email Guide

10. Newsflash: You don’t want to turn your business into a social business The Social Customer

The bonus link: What the future of architecture looks like -> Turkey, plays with sound, music, light, video, mathematics, visual arts and architecture for a new type of building and streetscape experience PSFK

What were your top links of the week? We'd love to hear from you.

 

Millie Bartlett, Marketing Co-ordinator, e-Dialog UK

Marketing Wrap-up: Week of December 23, 2011

Before you all rush home to your friends and family, here is one last post to sum up the week in links. Keeping it short and sweet; Merry Christmas and to all, a happy new year.

 

1. Yule want to try this – Xmas tips for marketers by our very own Senior Creative Designer Elliot Ross. The Drum

2. 11 things Santa won’t bring you this year … You won’t be too disappointed. Econsultancy

3. If you’re like me, this might come in handy: 22+ last-minute gifts you can send via email Mashable

4. 5 ways to generate sales leads with mobile Mashable

5. ICO updated guidance on cookies: DMA, ICO, Smart Insights

6. 6 E-CRM trends to consider for 2012 planning Smart Insights

7. It takes more than a loyalty scheme to keep hold of your consumers: Loyalty schemes don’t create loyal consumers, says Ipsos MORI Econsultancy

8. Infographic -> The anatomy of a perfect landing page Formstack

9. Email is more popular than beer... and other fun facts from Email Marketing Reports

10. Is batch and blast such a bad thing? The Future is not one to one ClickZ

 

Let us know your favorite articles from this week.

 

Millie Bartlett, Marketing Coordinator, e-Dialog UK

 

Marketing Wrap-up: Week of December 9, 2011

One week closer to Christmas and one sentence closer to 10 links that will inspire you digitally. This week we have been gifted with reflections on the past year and predictions for the next. In the next few minutes you will see some valuable stats and interesting findings that you can take with you until next time. As always, enjoy:

 

Top 10 links of the week:

1. Who are you rooting for? The Tech Wars of 2012 Fast Company

2. ClickZ reflect on the innovations in email of 2011

3. In case you hadn’t heard - Facebook buys Gowalla Brand Republic

4. Ever wondered how to use social media for better customer acquisition? Mashable

5. Email marketing: 4 steps to manage your inactive subscribers. Inbox Group

6. Your complete guide to measuring email marketing success HubSpot

7. If you’ve got it… Data should flaunt its geek chic MarketingWeek

8. Maybe a bold statement, what do the creative folk make of this one? The only email design tips you will ever need to succeed EmailBlog.eu

9. Great stats -  Mobile and iPad email use spikes MediaPost

10. Consumer expectations are not being met - Consumers are now less forgiving of a poor mobile experience UTalkMarketing

10.5 One to see you well in to the Christmas season – If Santa was an email marketer…  Email Marketing Reports

 

Have any views on this week's links? What was your favourite article of the week? We would love to hear from you so be sure to drop a comment below.

 

See you next time.

 

Millie Bartlett, Marketing Coordinator, e-Dialog UK, @eDialogEurope

Marketing Wrap-Up: Week of November 25, 2011

eBay acquires Hunch, read emails through your contact lenses and why you really aren't as cool as you think you are; this week's top links, all in one place:

1. The top 10 marketing infographics of 2011 according to HubSpot.

2. Clash of the titans: Email v social media, from the BBC Business site, explores the truth behind the social/email love hate relationship and what can be expected in the future. And once more it can be confirmed: Email Is Not Dead!

3. With Facebook being one of the most visited sites in the world, it is important for marketers to understand how the average consumer uses it day-to-day – Retailers: your customers are logged into Facebook, now what? Econsultancy

4. Key statistics from an earlier study in 2011 are explored further: How consumers interact with brands via email and social media. DMA Email Marketing Blog

5. An ‘unscientific’ experiment about how people are utilizing their Smartphone and what it means for the desktop: Think beyond the desktop – Social is going mobile. ClickZ

6.  Nick Fuller, our stategy guru over here at e-Dialog London, was featured on The Wall this week with this valuable read: Facebook – The marketer’s conundrum.

6. Terminator-style contact lenses: Read texts and emails in front of your eyes – Now that had to have got your attention; straight out of the Metro.

7. According to research by Adestra, 52% of publishers surveyed had not altered their email marketing approach to target mobile users. For more information, read on at The Drum.

8. A quick how-to guide from Search Engine Watch: How to use QR codes for better conversion rates.

9. Lost in the Social Stratosphere? These 10 trends from The Wall could help you plan a winning strategy.

10. What is on your Christmas wish list? An email/mobile article? I’ll see what I can do… - Mobile email: Six tips for building a campaign that works from Econsultancy (Santa).

Bonus links:

1. How social are you?: Online app analyzes your offline social life using photos & check-ins PSFK

2. eBay has a Hunch - articles on the acquisition of Hunch Inc. are here: NASDAQ, WSJ, Business Week, Reuters

Hope you have enjoyed these articles and let us know your thoughts, we'd love to hear from you.

Thanks for tuning in.

Millie Bartlett, Marketing Coordinator, e-Dialog UK, @eDialogEurope

Marketing Wrap-up: Week of November 11, 2011

This week we have a mixture of links for your digital discovery. Technology is forever developing and yet email is still a top dog amongst the online marketing channels. These are a few articles and videos we have found interesting over at e-Dialog.

Ten links of insight, worth sharing:

1. Email marketing is getting bigger and better: Email click-through rates are on the rise, DMA research discovers - The Drum

2. Carphone Warehouse, Thorntons and Goldsmiths are a few to adopt in-store mobile payment. Mobile shopping service Simply Tap goes live - Marketing Magazine

3.Where will email be in 20 years? 14 predictions for email marketing in 2031- Email Marketing Reports

4.Didn’t get it before? This holds some useful insight on QR codes. When to use mobile tags including QR codes in your marketing [video] from the PSFK Conference NYC 2011.

5. Did Monty Python write your unsubscribe page? 9 tips to make it better  - Email Marketing Report

6. Creepy or not, 5 things you should know about the future of retargeting - ClickZ

7. Making social circles smarter: Google+ acquires Katango, the automatic friend sorter - Tech Crunch

8. An insult to say that email is valuable because it’s cheap? Email is much more than a cheap marketing channel - Econsultancy

9.Toys’R’Us now offers a child-friendly Nabi Tablet which will be selling in-store and now available for pre-order – Specs and prices are better than you think - Phandroid

10. Microsoft research creates AR spaces using handheld projectors (video) - PSFK 

Do you have any thoughts on these links? Let us know; we would love to hear from you.

Thank you and see you soon!

 

Millie Bartlett, Marketing Intern, e-Dialog UK

Marketing Wrap-up: Week of October 14, 2011

So, you have returned for your weekly fast-feed of industry knowledge. We are going slightly supersize this week – scratch the top 10, I have 15 links for you. Each and every one is worth a read… we promise:

1. Social and search are often thought to be the marketing BFF, but email should still be your right-hand man. The `Digital Marketing Evangelist’ for Google, Avinash Kaushik, shares his views on Email Marketing: Campaign Analysis, Metris and Best Practices.

2. What is the toughest thing about analytics? Do you know what good looks like? ClickZ

3. Need some inspiration for multichannel innovation? No problem. Econsultancy showcases 15 brilliant examples from 2011

4.Ebay backs social commerce with Facebook integration Brand Republic

5. Have you thought about how Facebook’s recent changes will affect marketing strategy? It’s looking like there will be lots of opportunities to make this a positive experience for consumers. From Mashable Business: How Facebook’s New Features Will Affect Digital Marketers.

6. Posh and Becks, Beyonce and Jay-Z, Will and Jada. Here is another power couple for you: Search and Email Marketing: Why these channels dominate Sherpa Blog

7. What will we be saying about email in 20 years? Back to the Future – Email Marketing iMedia connection

8. With 50% of the average inbox consisting of unwanted Newsletters and Deals, is it any wonder why hotmail has declared war on graymail? Econsultancy

9.Multichannel attribution helps determine which mediums influence sales Chief Marketer

10. It seems to be that interest in email from brands has surged: Email marketing sees surge in consumer approval ratings Fourth Source

 

Bonus Links

1.Women more likely to respond to online customer reviews, research finds The Drum

2. Ecommerce is continually expanding  so it is important to make sure consumers can engage just as easily online as offline: Why online customer service is important [Infographic] Econsultancy

3. Halloween is almost here but the real thing that has me quaking in my boots is… email deliverability? What haunts email marketers? ClickZ

4. Location-based marketing has been around for a little while, but is it here to stay or just another trend to fizzle out? Location-based marketing – fad or the future?

5.Brit marketers failing to get the message to customers via email My Customer

Do you have any thoughts on these links? Let us know; we would love to hear from you.

 

Thank you and see you soon!

 

Millie Bartlett, Marketing Intern, e-Dialog UK

Marketing Wrap-up: Week of September 30, 2011

Do you ever just stop and take a moment to look at what is going on in the digital marketing industry?

 

The industry moves fast and with most of us working at least 40 hour weeks, heads down, we fail to take note of all the current happenings. Whether you own an agency, manage campaigns or study the industry, you need to be in the know.

So, stop and have a read of a collection of links that we think are the hot topics of the week. Hey, if you can’t stop, at least take a glance and pick a few that stand out to you.  

Here is e-Dialog’s Top 10 list of links, buzz and reads for this week.

Here it goes: 

1. 1. According to ClickZ and recent conference agendas, mobile is still a big topic of discussion. The Mobile Evolution of Email goes through some statistics as to why this is.
    
2. 2. Ten top tips for brands creating tablet content from The Wall, explores the forecasted increase in tablet penetration and why it is important for brands to get on the band wagon.

1. 3. Tesco mixes augmented reality into Price Drop push – as well as a two-week TV campaign, out of home advertising, digital activity, a national press takeover and week-long radio activity - talk about multi-channel marketing!
    
2. 4. Return Path’s recent research shows inbox placement rates drop 3.5% over 18 months in the UK.
    
3. 5. An opinion piece from Gigaom about the evolution of mobile: Mobile payments won’t sell itself, it requires added value. Also on this topic, Dave Chaffey at Smart Insights gives us a short update on Google’s Wallet launch.
   
   
4. 6. ClickZ tells us how email works… if you didn’t know already. A strong focus on bounces, it’s worth a read.
    
5. 7. Marketing Profs are always full of good insights, this time they are teaching us a lesson, or four. How communities are changing marketing (and four community-building lessons)
   
   
6. 8. Mashable looks into how Facebook Timeline might radically change the look of brand pages. Also read the link within this article: what Facebook’s changes mean for marketers. Double whammy.
    
7. 9. Can you imagine your desk without a desktop computer? And instead of a computer, all you have is a mobile phone where everything you need to fulfill your working day resides. Well it’s coming and ClickZ tell us to get over it. How rude.
    
8. 10. There must be something in the water, everyone is talking about mobile email this week (more than usual) and MarketingSherpa is no exception: Mobile email marketing: 5 tactics to engage and convert smartphone users.

10.5. Utilizing video in marketing: the first ever scavenger hunt to hit YouTube comes from Zyrtec. Play the game to win a Samsung Galaxy Tab.

 

Now that didn’t take so long, did it?  Did we miss anything? Let us know in the comments below.

Have a great weekend and we'll see you next week.

Millie Bartlett, Marketing Intern, e-Dialog