I don't know about you, but for the last week or so, pretty much every marketing email I get is either about Valentine's Day or "The Big Game" as so many like to call it for trademark reasons. Some tie-ins are pretty weak, others are kind of inspired, so I wanted to share some favorites with you. 

This email from Uncommon Goods goes beyond the traditional "romantic" Valentine's Day options, and includes ideas for best friends, teens, pet lovers, music lovers, etc.

 

 

I also liked this email from Fab.com, which encourages personalized Valentine's Day gifts for a cliche-free V-Day. It can be hard to find gifts that aren't super sappy, like stuffed bears holding a heart, so it's nice to showcase modern, unique gifts. 

 

I also liked this email from Tuesday Morning, with the subject line "Love Means Never Having to Say I Spent Too Much Online." I also like that they ask what movie inspired the subject line and direct subscribers to Facebook to post their favorite romantic movie. 

 

For football themes, I liked this message from the Christmas Tree Shops, which features everything you might need to watch the game on Sunday. I like the background that simulates the football field and also the circles and arrows which remind me of the telestrator commentators use when talking about a play. 

 

Crate and Barrel get in on the game day action by also showcasing the items to have on hand if you're hosting a party. They keep it a little more formal, but I like that each item they show in the hero image is then repeated below along with price. 

 

Finally, I have this example from Dancing Deer that incorporates both the big game and Valentine's Day in the same email. I also noticed that they've added Pinterest to their social sharing links in the footer. I think this is the first time I've seen it in an email this way. 

 

I'd love to hear from you who you think is being creative for Valentine's Day or the big game!

 

Liz Lynch, senior marketing communications associate

e-Dialog, @eDialogLiz