This year, it seems like Valentine's Day has really become a focus for marketers. My inbox is overflowing with love, in the email sense, anyway. This has taken the form of free gifts, special promotions, and even color themes. 

 

Here's an example from Lands' End which turns the tables a bit, showing how much their customers love them. This email features a comment they received on the Facebook wall detailing all the things Arlene loves about Lands' End. Although the cynic in me thinks this is a little too perfect for a spontaneous Facebook comment.

 

 

J. Jill and Lucy both went with a color theme, promoting red and pink clothing. 

 

 

Clarins offered a free gift with purchase for Valentine's Day, but what I liked more was the follow up email. The subject line was "Did you get what you really wanted for Valentine's Day?" and they extended the free gift offer for one more day.

 

 

What emails did you love this Valentine's Day?

 

Liz Lynch, senior marketing communications associate,

e-Dialog, @eDialogLiz