As we end the last full week of work before Thanksgiving, here are a few newsworthy developments to keep the marketing juices flowing. 

 

From the UK DMA's blog comes an interesting post on the difference between frequency and cadence in email marketing. The two terms are often used to mean the same thing, but they are different. I haven't heard the concepts outlined this way before, so I'd be interested to hear if you think this is the right way to define the terms.

 

Maybe I'm a little biased, but I'm really excited about the new Facebook app PayPal has developed to let friends send money via Facebook. It's simply called Send Money, and that's exactly what you can do with it. You can send an eCard with the money, if it's a friend's birthday, for example, or just send money without an eCard. I think it will be interesting to see how this takes off over time. 

 

Over at ClickZ, Jeanne Jennings says blacklisting and filtering are legitimate marketers' best friends, even though they often complain about being blocked improperly. Symantec reports that 74% of email sent in September and October was spam, so imagine if that mail all got through to the inboxes of your subscribers. Talk about clutter! Are you thankful for the spam cops? 

 

Well, those are my top reads for this week. As always, let me know what you're reading and what you think of my picks. 

 

Liz Lynch, senior marketing communications associate

e-Dialog, @eDialogLiz