It's pretty hard not to notice that October is Breast Cancer Awareness Month, and the color pink is everywhere, including the inbox. Since 1985, when Breast Cancer Awareness Month launched, there has been a proliferation of partnerships promoting awareness and participation in fund raising for breast cancer research.
While it's still early in the month, I've already gotten some nice email examples featuring breast cancer awareness content. This first example was sent to InStyle subscribers by Bloomingdale's. They ask for the recipient to "like" them on Facebook, and for each "like" they will donate $1 to the Breast Cancer Research Foundation.
This second one is interesting because the donation can happen in two ways. You can buy the reusable mug and they donate $1, and you can also donate the 25 cent discount you get each time you use the mug.
Along similar lines, Proctor and Gamble sent an email alerting consumers to keep an eye out in their Sunday paper for some special coupons. For each coupon that is redeemed, P&G will make a donation to the National Breast Cancer Foundation. While I like the overall message, the headline "do it for the girls" is kind of cheesy, and I have no idea why those two ladies are so happy to be looking at a gigantic ribbon in a box...
And finally, Payless is offering a $5 off a $25 purchase coupon when you buy a set of 2 pairs of breast cancer awareness earrings. Doesn't exactly say how purchasing the earrings benefits Susan Komen for the Cure, though.
Have you seen any good examples promoting breast cancer awareness so far this month? Share them with us in the comments!
Liz Lynch, senior marketing communications specialist, e-Dialog, @eDialogLiz