Using e-mail to send a fun holiday greeting to your subscribers is a great way to spread some cheer, share your brand personality and an opportunity to communicate with customers without a hard sell.

 

Here are five ways you can pump up your holiday creative.

 

Wow them with a videogram.

Video campaigns are fun, engaging and compelling. From a simple GIFeo to a full-fledged video, use it and watch customer engagement climb.

 

Dazzle them with their name in lights.

Take personalization to the extreme by using dynamically-published imagery to compel customers to connect with your brand.

 

Amaze them with a game.

Be interactive! Games are fun, memorable and can communicate a lot about your brand. They can also help generate online buzz.

 

Excite them with a treasure hunt.

Bargain hunters are looking for ways to save. Make them savor the hunt even more by veiling your offer in a creative way.

 

Dress it up with seasonal fixins'

Give customers a reason to take a second glance at your e-mail by adding seasonal flair. Show them your brand shares in the merriment of the season!

 

Here's one example of a card that does several of these things. The original e-mail included a GIFeo, and was personalized with first name. The card included a link to a game that was further personalized by having the snowball fight opponents be members of the client's account services team. You can hear from the team that created the card in this video and you can take a turn at the Snowball Throwdown too!

 

 

 

What do you think? Are holiday e-mails worth the extra work? I'd love to see any fun examples! If you'd like some help developing your holiday card, let us know. Our Creative team would love to help!

 

Liz Lynch, communications editor, e-Dialog