Generally, e-mail marketers are told to stay away from e-mails that are one big image, due to the way various e-mail clients handle rendering of images. The AdFreak blog posted this e-mail which goes against that advice, but in this case, I think it works.

 

A reminder that best practices are there for a reason, but don't be afraid to think outside the box if it works for your brand. What's your favorite "think different" e-mail? Let me know in the comments.

 

Liz Lynch, communciations editor, e-Dialog