April 15th (tax day in the US) is generally not a favorite day, unless you're getting a refund! Each year, many companies use April 15th and tax day as a day to give something back, like Starbuck's free coffee, or give a special promotion. Here are some e-mails I saw that give their customers something to brighten their day. It's another great MOE opportunity!

 

This e-mail from Smokey Bones offers a free appetizer.

 

 

Banana Republic gives you an incentive if you've lost the shirt off your back to taxes.

 

This e-mail from the Great Indoors gives 15% off and features an animated GIF.

  
 
 
 
  
 
I'd love to see any examples that made your tax day less taxing!

 

Liz Lynch, communications editor, e-Dialog