I recently had the opportunity to sit down and talk with the primary team members behind e-Dialog's 2009 holiday card.

 

Each year, e-Dialog creates a holiday card for clients, prospects, and partners and strives to thank, entertain, and showcase e-Dialog technology.

 

The 2009 holiday card was comprised of a personalized e-mail message which linked to a personalized flash game. The e-mail used the recipient's first name, a custom message, and was signed by the account team.

 

 

The flash game allowed the recipient to have a snowball fight with e-Dialog employees they work with every day. Each game had 8 customized characters, which meant there were hundreds of permutations. Check out the game at www.e-dialog.com/snowballthrowdown.

 

 

Watch the video to hear from Jamie Gamsby, Senior Design Lead, and Kevin Nolan, Marketing Program Manager, about how they managed the project from start to finish.